Mark Morales
Process

What I do with Webflow

A look at what I do and how I build.

Built on Client-First, every time

Every project I work on follows the Client-First framework: clean class naming, organized structure, and a codebase that any developer can pick up, understand, and build on.

See my work
Retainers

Monthly Webflow care plans

Ongoing maintenance and development on a monthly basis. I keep your site updated, optimized, and moving  so you never have to worry about it. ‍

Redesign

Webflow redesigns

Taking existing websites and rebuilding them into clean, modern, and performant Webflow sites — improved structure, better hierarchy, and a visual identity that actually reflects the brand.

New build

Custom Webflow builds

Building sites from the ground up using the Client-First framework — fast, responsive, organized, and maintainable from day one.

CMS

Webflow CMS structuring

Dynamic, scalable content with Webflow CMS and Finsweet Attributes — making large content libraries manageable, filterable, and easy to update.

Animations

Motion & interactions

Bringing designs to life with GSAP animations, Lenis smooth scroll, and SwiperJS  interactions that feel intentional, polished, and never in the way of the content.

SEO

Technical SEO & performance

Fixing the technical foundation of your Webflow site: PageSpeed optimization, Core Web Vitals, hreflang, indexation, redirect chains, and mobile performance.

About me

The person behind the builds

Webflow developer. Agency experience. Certified practitioner.

Credentials

Certified Webflow Practitioner certificate
Certified Webflow Practitioner
Valid until March 2028
Verify
Portrait Image of Mark Morales

I'm a Webflow developer based in the Philippines with 5 years of experience building clean, scalable websites using the Client-First framework. I was part of the web development team at a leading branding agency based in Australia, where I worked on high-profile client builds alongside a talented team of designers and developers.

I'm also a Certified Webflow Practitioner, formally assessed by Webflow across fundamentals, design systems, site settings, and accessibility best practices.

Every site I build is organized, maintainable, and built to last  using GSAP for animations, SwiperJS and SplideJS for interactions, Finsweet Attributes for advanced functionality, and Webflow CMS for scalable content structures.

Agency work

Agency experience

Branding Agency

Webflow Developer at a leading
branding agency

I was part of the web development team at a leading branding and web agency based in Australia, building high-quality Webflow sites for their clients. I translated complex designs into fast, responsive, and maintainable websites — working closely with UX/UI designers and delivering agency-grade builds across multiple industries.

  • Client-First Webflow development
  • High-profile brand builds across multiple industries
  • Collaborative team environment with UX/UI designers
  • Agency-grade quality and process
Letter of Recommendation
Man with glasses typing on a laptop at a white desk with notebook and coffee cup in office.

Projects I built at RIVYL

Sites I developed in Webflow as part of RIVYL's web team. Design by RIVYL, development by me.

Tusq Hero Section
RIVYL
Webflow

Tusq

A brand and ecommerce experience for TUSQ, a men's shapewear and compression label built around body confidence for big and tall guys. We turned a bold, unapologetic identity into a video-led storefront, with best-seller merchandising, social proof from major press, and a content hub, The Foundation, to fuel repeat customers.

BKT Hero Hero Section
RIVYL
Webflow

BKT

A brand and multi-stream ecommerce build for BKT, a Brazilian-Australian hair care label specializing in vegan, formaldehyde-free nanoplasty. We united a retail and professional product range, a Sydney salon with online booking and memberships, and the BKT Mastery stylist academy into one polished store, serving consumers, pros and trainees alike.

Steve El Hero Section
RIVYL
Webflow

Steve El

A personal brand and site for Steve El, a Hoboken hospitality consultant and restaurant builder behind O'Bagel, the 2025 "United States of Bagel" winner on Good Morning America. We captured his gritty, self-made energy in a bold site that showcases his ventures, consulting and content, positioning him as the go-to builder for food and beverage brands with something to prove.

Road Armor Hero Section
RIVYL
Webflow

Road Armor

A brand and ecommerce build for Road Armor, a 25-year American manufacturer of steel bumpers and off-road armour for trucks and Jeeps. We built a rugged, high-spec store around a deep fitment catalogue organised by brand, series and vehicle, with an interactive "Build My Vehicle" garage, a dealer locator and detailed year/make/model product data.

Dain Walker Hero Section
RIVYL
Webflow

Dain Waker

A ground-up redesign of the personal brand of one of Australia's most recognized brand strategists. We rebuilt dainwalker.com into a single, immersive home for his entire media world, from the Agency Podcast and speaking to his book and advisory, anchored by a custom podcast and media library that makes a fast-growing back catalogue effortless to explore.

Rivyl Hero Section
RIVYL
Webflow

Rivyl

Rivyl's own brand accelerator platform, designed and built end-to-end in Webflow. A motion-led experience that turns brand strategy into something you feel while you scroll, backed by a fully CMS-driven case study system spanning 25+ client projects across ecommerce, beauty, SaaS, food and apparel. Custom interactions, performance engineered for scale, and a CMS architecture our team built to ship new work fast. This is the standard we build every client site to.

What clients say

Kind words

"Working with Mark has been an absolute pleasure from start to finish. He completely understood the vision I had for my website and brought it to life, even better than I imagined. He was incredibly efficient, professional, and easy to work with throughout the whole process. Nothing was too much trouble, and his attention to detail was fantastic. I’m absolutely over the moon with the finished result. I have had many compliments on the website. I wouldn’t hesitate to recommend him to anyone looking for a talented and reliable web designer."

Portrait of Caroline Madsen
Caroline Madsen
CJB Counselling

"Mr. Morales picked up the pieces from a previous Webflow developer. I found his professionalism to be among the highest quality from contractors I've worked with recently. He had no problem jumping on screen shares, rolling up his sleeves, and collaborating during working sessions. I also appreciated his promptness and follow through when it came to scheduling and attending meetings. I highly recommend working with Mark on any Webflow project."

Andre Petigny
Upwork Client

"Mark has an excellent attitude. He is flexible and willing to learn new things. Once he completed the original assignment we extended his contract and looped him into a number of similar tasks within our department. For the most part we were delighted with his work and would be happy to work with him again."

Portrait Image of Gary Gardner
Gary Gardner
How Clear is your View

"I cannot praise Mark enough! We loved working with him as he is responsive, skilled, and a great communicator. He knows his stuff and we are only ending his contract because he no longer has time to work with us. If you have a chance to work with Mark, don't hesitate! Thank you Mark for your awesome work!"

Portrait image of Dominique Mas
Dominique Mas
Group Coaching HQ

"Mark was always a pleasure to work with and his work is always quality and professional."

Portrait of Daniel Hansen
Daniel Hansen
Adaptive

"Would highly recommend Mark. His quality of work, communication, help along the way and input during this project was second to none. Superb."

Pete Featherstone
Upwork Client
Contact

Get in touch

Got a project in mind — or just need someone to keep your Webflow site moving? Let's talk.

Also available for monthly retainer work — starting at $200/month.

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